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	<title> &#187; iTVX in the News</title>
	<link>http://itvx.net</link>
	<description></description>
	<pubDate>Wed, 27 Aug 2008 20:43:20 +0000</pubDate>
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		<title>Cracked&#8217;s shameless product placements: #4,#3,#2</title>
		<link>http://itvx.net/2008/08/27/crackeds-shameless-product-placements-432/</link>
		<comments>http://itvx.net/2008/08/27/crackeds-shameless-product-placements-432/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 18:54:51 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/crackeds-shameless-product-placements-432/</guid>
		<description><![CDATA[
By iTVX Staff
Cracked.com&#8217;s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Continuing our take on the story, here&#8217;s #4-2.
At #4 is I, Robot, which has been blasted for its blatant brands it seems every since it came out. The film is [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/08/27/crackeds-shameless-product-placements-432/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Hollywood carlets line up</title>
		<link>http://itvx.net/2008/08/25/hollywood-carlets-line-up/</link>
		<comments>http://itvx.net/2008/08/25/hollywood-carlets-line-up/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 18:53:52 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/25/hollywood-carlets-line-up/</guid>
		<description><![CDATA[       In a battle near the end of box-office smash Iron Man,       the villain is stomping on the hero when an Audi R8 smashes       into the bad guy, knocking him off balance and allowing Iron   [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/08/25/hollywood-carlets-line-up/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brandtique: Venus, Pontiac, MySpace, Dog Fancy</title>
		<link>http://itvx.net/2008/08/22/brandtique-venus-pontiac-myspace-dog-fancy/</link>
		<comments>http://itvx.net/2008/08/22/brandtique-venus-pontiac-myspace-dog-fancy/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 13:15:42 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/22/brandtique-venus-pontiac-myspace-dog-fancy/</guid>
		<description><![CDATA[When is a product placement not a product placement? When it is more like a commercial.
For more
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	Want more on these topics ? Browse the archive of posts filed under Branded [...]]]></description>
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		</item>
		<item>
		<title>Bond and brew</title>
		<link>http://itvx.net/2008/08/15/bond-and-brew/</link>
		<comments>http://itvx.net/2008/08/15/bond-and-brew/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 15:54:36 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/15/bond-and-brew/</guid>
		<description><![CDATA[By Jon Chattman, iTVX Staff,
Olga Kurylenko, the new Bond girl in the upcoming Quantum of Solace, will be used in a new campaign for Heineken along with some film scenes and sets. According to AdWeek, the Dutch beer company is continuing its partnership with Bond - most recently incorporating Casino Royale&#8217;s Eva Green in ads [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/08/15/bond-and-brew/feed/</wfw:commentRss>
		</item>
		<item>
		<title>HD Digital Titles May Be Delayed by More Than Bandwidth</title>
		<link>http://itvx.net/2008/08/14/hd-digital-titles-may-be-delayed-by-more-than-bandwidth/</link>
		<comments>http://itvx.net/2008/08/14/hd-digital-titles-may-be-delayed-by-more-than-bandwidth/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 18:02:10 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/14/hd-digital-titles-may-be-delayed-by-more-than-bandwidth/</guid>
		<description><![CDATA[That flood of demand for high-definition digital titles may be a little farther off than some studios and content providers had hoped.
Movie-download service Vudu said this week that it will let customers renew high-definition movie titles for $1.99. The company, which offers standard-definition renewals for 99 cents, charges $3.99 to $5.99 for first-time rentals of [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/08/14/hd-digital-titles-may-be-delayed-by-more-than-bandwidth/feed/</wfw:commentRss>
		</item>
		<item>
		<title>ITV2 rapped over &#8216;Am Idol&#8217; Ford vids</title>
		<link>http://itvx.net/2008/07/22/itv2-rapped-over-am-idol-ford-vids/</link>
		<comments>http://itvx.net/2008/07/22/itv2-rapped-over-am-idol-ford-vids/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 15:01:01 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/07/22/itv2-rapped-over-am-idol-ford-vids/</guid>
		<description><![CDATA[ 	  	 	   	ITV2 left too much US product placement in its edits of American Idol, broadcasting regulators have ruled.
Music videos featured in the final rounds of the latest series featured &#8220;prolonged&#8221; and close-up shots of Ford cars, including the interior and sometimes logos, Ofcom said.
In the US product placement is [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/07/22/itv2-rapped-over-am-idol-ford-vids/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Research firm Nielsen tallying product placement ads</title>
		<link>http://itvx.net/2008/07/21/research-firm-nielsen-tallying-product-placement-ads/</link>
		<comments>http://itvx.net/2008/07/21/research-firm-nielsen-tallying-product-placement-ads/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 14:14:18 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/07/21/research-firm-nielsen-tallying-product-placement-ads/</guid>
		<description><![CDATA[Others are trying different approaches to measure the effectiveness of brand placement. Frank Zazza, the product promoter who was responsible for promoting the placing of Reese&#8217;s Pieces in &#8220;E.T.&#8221; and putting Junior Mints in Cosmo Kramer&#8217;s hands in &#8220;Seinfeld,&#8221; now runs a firm called ITVX that seeks to measure viewer recall of product placement.
Full Story
Sphere: [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/07/21/research-firm-nielsen-tallying-product-placement-ads/feed/</wfw:commentRss>
		</item>
		<item>
		<title>SAG may send offer to its members</title>
		<link>http://itvx.net/2008/07/15/sag-may-send-offer-to-its-members/</link>
		<comments>http://itvx.net/2008/07/15/sag-may-send-offer-to-its-members/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 13:24:35 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/07/15/sag-may-send-offer-to-its-members/</guid>
		<description><![CDATA[Despite their public disdain for the idea, SAG&#8217;s leaders may agree to the majors&#8217; request to send out their final offer to the 120,000 guild members at the end of July.Such a move could resolve Hollywood&#8217;s current stalemate by the middle of August, should a majority of voting thesps endorse the deal.
Asked on Monday about [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/07/15/sag-may-send-offer-to-its-members/feed/</wfw:commentRss>
		</item>
		<item>
		<title>LeBron James Plays in Nickelodeon Big Green Game</title>
		<link>http://itvx.net/2008/07/02/lebron-james-plays-in-nickelodeon-big-green-game/</link>
		<comments>http://itvx.net/2008/07/02/lebron-james-plays-in-nickelodeon-big-green-game/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 12:55:37 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/07/02/lebron-james-plays-in-nickelodeon-big-green-game/</guid>
		<description><![CDATA[NBA star LeBron James is giving an assist to Nickelodeon’s Big Green Help campaign, as a spokesperson and a character in an online mini-game.
               		Nick’s pro-social initiative aims at engaging children on environmental issues. In the game, “LeBron James: Worldwide Big [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/07/02/lebron-james-plays-in-nickelodeon-big-green-game/feed/</wfw:commentRss>
		</item>
		<item>
		<title>GM Realigns Marketing, Drives Staff Changes</title>
		<link>http://itvx.net/2008/06/16/gm-realigns-marketing-drives-staff-changes/</link>
		<comments>http://itvx.net/2008/06/16/gm-realigns-marketing-drives-staff-changes/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 18:51:12 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/06/16/gm-realigns-marketing-drives-staff-changes/</guid>
		<description><![CDATA[General Motors, after realigning its eight brands into four channels, is shifting divisional marketing staff.
 At Chevrolet, Kim Kosak will be general director of advertising and promotions, reporting to Ed Peper, North America vice president, which is analogous to her current role as divisional manager. Rick Scheidt, previously executive director of product development, will be [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/06/16/gm-realigns-marketing-drives-staff-changes/feed/</wfw:commentRss>
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