Archive for the 'iTVX Originals' Category

By iTVX Staff

Cracked.com’s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. The number one selection was Mac and Me, a film released shortly after E.T., that was essentially the same movie only, well, bad. The movie gets thrown under the bus by the writer for its blatant McDonald’s product placement, and it’s honestly hard not to agree. The movie incorporates the fast food joint with Coca-Cola heavily - there’s even a song and dance inside the restaurant and an appearance - we kid you not - by Ronald McDonald.  For the entire Cracked.com story today, click here.

By iTVX Staff

The creators of the scripted web series‘ Lonelygirl15 are back with another branded project - only this time don’t expect for viewers to think the series is actually real diary entries. The “LG15″ production company Eqal, which is headed by Greg Goodfried and Miles Beckett, have announced “The Resistance” is coming soon.

The show is actually a spinoff of Lonelygirl15. It will feature some cast members of Lonelygirl15 although not Lonelygirl hereself, who as everyone who watched the previous series knows, met an untimely ending. Read the rest of this entry »

By iTVX Staff

Today’s MediaPost Marketing Daily has an interesting story on Heineken linking up with Heavy.com in an attempt to draw more male interest.  Heineken and its “Premium Light” brand are sponsoring a new edition of “Hit List” - a countdown of numerous top tens - now branded with Heineken skin.

Read the rest of this entry »

By iTVX Staff

Cracked.com’s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Continuing our take on the story, here’s the writer’s #7-5. Read the rest of this entry »

By iTVX Staff

Cracked.com’s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Continuing our take on the story, here’s the writer’s #8: “The Thomas Crown Affair.” Read the rest of this entry »

By iTVX Staff

Penske Truck Leasing announced today it has chosen Sylmar Studio Services, Inc. to represent its vehicles for product placement opportunities in movies and television. “We are pleased to be working with Studio Services as they understand the motion picture industry’s transportation needs and also represents other high-end brands for product placement like our own,” Jim Feenstra, Senior Vice President of Marketing, Penske Read the rest of this entry »

By iTVX Staff

First the sky (HBO signed a deal with Virgin to brand its planes with a “Entourage” flavor) , now the cat walk. Proctor and Gamble has signed a deal with several models to promote their product Oral-B during Fashion Week in New York City. Expect to see models walking the cat walk showing off Oral-B’s new Pulsonic tooth brush.

By iTVX Staff

Cracked.com’s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Continuing our take on the story, here’s the writer’s #9: “Little Nicky.” Read the rest of this entry »

By iTVX Staff

Cracked.com’s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Let’s evaluate his top ten.

At #10 is E.T. for its use of Reese’s Pieces. Citing this incorporation as blazing a “trail for modern product placement,” the writer slams the integration because filmmaker Stephen Spielberg and the candy company shilled for each other. Personally, I think the placement didn’t hit anyone over the head. As for the writer’s comments on the Reese’s end of the deal (promoting the film on its products and commercials), I was too young to recall. One interesting tidbit the writer notes is how Coors beer also is featured in the movie Read the rest of this entry »

By iTVX Staff

People magazine is about to hit your TV  sets. The famous magazine will be part of a new ABC special airing Sept. 30 at 10 p.m. EST called “Half Their Size: The People Magazine Weight Loss Challenge.” People has run the series “Half Their Size” in their mag since 2002, and is now expanding it to television. Just another example of an existing property rebranding itself in a new format.