Archive for the 'Branded Entertainment and Product Placement News' Category

By iTVX Staff

Cracked.com’s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. The number one selection was Mac and Me, a film released shortly after E.T., that was essentially the same movie only, well, bad. The movie gets thrown under the bus by the writer for its blatant McDonald’s product placement, and it’s honestly hard not to agree. The movie incorporates the fast food joint with Coca-Cola heavily - there’s even a song and dance inside the restaurant and an appearance - we kid you not - by Ronald McDonald.  For the entire Cracked.com story today, click here.

By iTVX Staff

The creators of the scripted web series‘ Lonelygirl15 are back with another branded project - only this time don’t expect for viewers to think the series is actually real diary entries. The “LG15″ production company Eqal, which is headed by Greg Goodfried and Miles Beckett, have announced “The Resistance” is coming soon.

The show is actually a spinoff of Lonelygirl15. It will feature some cast members of Lonelygirl15 although not Lonelygirl hereself, who as everyone who watched the previous series knows, met an untimely ending. Read the rest of this entry »

By iTVX Staff

Today’s MediaPost Marketing Daily has an interesting story on Heineken linking up with Heavy.com in an attempt to draw more male interest.  Heineken and its “Premium Light” brand are sponsoring a new edition of “Hit List” - a countdown of numerous top tens - now branded with Heineken skin.

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Models have the runway, actresses the red carpet and — when it comes to showing off their latest styles — tennis players have center court.  One emerging trend is to incorporate a cocktail-attire look into their performance clothes, especially if they’re playing under the lights at night. And, says tennis star Maria Sharapova, there’s no better place to pull out the stops than the U.S. Open.

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By iTVX Staff

Cracked.com’s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Continuing our take on the story, here’s the writer’s #7-5. Read the rest of this entry »

TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research.  Forrester lays out a decade-long evolution that will ultimately result in most programming delivered on-demand with targeted ad messages based on location and behavior, along with community functions. Read the rest of this entry »

Online video site Metacafe said it’s now allowing site visitors to update the tags, titles and descriptions for video on its site, similar to how Wikipedia works, the company announced the other day. Read the rest of this entry »

By iTVX Staff

Cracked.com’s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Continuing our take on the story, here’s the writer’s #8: “The Thomas Crown Affair.” Read the rest of this entry »

When Toyota unveiled Scion at auto shows in 2002-03, Jim Farley, who then was a vp at the company, proclaimed, “We’re about providing Generation Y with concepts that stand out from the crowd.” Indeed, marketing support positioned Scion as being quirky with a hefty dash of individuality, and came with a DJ/hip-hop soundtrack. Art shows, musical performances, a series of CDs with artists outside the boundaries of mainstream and other “culture-vulture” events drove, and built, that connection.

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By iTVX Staff

Penske Truck Leasing announced today it has chosen Sylmar Studio Services, Inc. to represent its vehicles for product placement opportunities in movies and television. “We are pleased to be working with Studio Services as they understand the motion picture industry’s transportation needs and also represents other high-end brands for product placement like our own,” Jim Feenstra, Senior Vice President of Marketing, Penske Read the rest of this entry »