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	<title> &#187; Branded Entertainment and Product Placement News</title>
	<link>http://itvx.net</link>
	<description></description>
	<pubDate>Wed, 27 Aug 2008 20:43:20 +0000</pubDate>
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		<title>Cracked shameless product placements - #1</title>
		<link>http://itvx.net/2008/08/27/cracked-shameless-product-placements-1/</link>
		<comments>http://itvx.net/2008/08/27/cracked-shameless-product-placements-1/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 20:43:03 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX Originals]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/cracked-shameless-product-placements-1/</guid>
		<description><![CDATA[
By iTVX Staff
Cracked.com&#8217;s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. The number one selection was Mac and Me, a film released shortly after E.T., that was essentially the same movie only, well, bad. The movie gets thrown under the bus [...]]]></description>
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		</item>
		<item>
		<title>LonelyGirl making a comeback? New series will feature past stars and similar product placement</title>
		<link>http://itvx.net/2008/08/27/lonelygirl-making-a-comeback-new-series-will-feature-past-stars-and-similar-product-placement/</link>
		<comments>http://itvx.net/2008/08/27/lonelygirl-making-a-comeback-new-series-will-feature-past-stars-and-similar-product-placement/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 19:00:04 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX Originals]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/lonelygirl-making-a-comeback-new-series-will-feature-past-stars-and-similar-product-placement/</guid>
		<description><![CDATA[
By iTVX Staff
The creators of the scripted web series&#8216; Lonelygirl15 are back with another branded project - only this time don&#8217;t expect for viewers to think the series is actually real diary entries.  The &#8220;LG15&#8243; production company Eqal, which is headed by Greg Goodfried and Miles Beckett, have announced &#8220;The Resistance&#8221; is coming soon.
The [...]]]></description>
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		</item>
		<item>
		<title>Heineken partners with Heavy.com</title>
		<link>http://itvx.net/2008/08/27/heineken-partners-with-heavycom/</link>
		<comments>http://itvx.net/2008/08/27/heineken-partners-with-heavycom/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 18:43:35 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX Originals]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/heineken-partners-with-heavycom/</guid>
		<description><![CDATA[By iTVX Staff
Today&#8217;s MediaPost Marketing Daily has an interesting story on Heineken linking up with Heavy.com in an attempt to draw more male interest.  Heineken and its &#8220;Premium Light&#8221; brand are sponsoring a new edition of &#8220;Hit List&#8221; - a countdown of numerous top tens - now branded with Heineken skin.
Sphere: Related ContentTags: iTVX Originals, [...]]]></description>
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		</item>
		<item>
		<title>CNN:  Tennis stars go glam at U.S. Open</title>
		<link>http://itvx.net/2008/08/27/cnn-tennis-stars-go-glam-at-us-open/</link>
		<comments>http://itvx.net/2008/08/27/cnn-tennis-stars-go-glam-at-us-open/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 17:01:29 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Total Entertainment]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/cnn-tennis-stars-go-glam-at-us-open/</guid>
		<description><![CDATA[Models have the runway, actresses the red carpet and &#8212; when it comes to showing off their latest styles &#8212; tennis players have center court.  One emerging trend is to incorporate a cocktail-attire look into their performance clothes, especially if they&#8217;re playing under the lights at night. And, says tennis star Maria Sharapova, there&#8217;s no [...]]]></description>
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		</item>
		<item>
		<title>Cracked.com shameless product placement - #7, #6, #5</title>
		<link>http://itvx.net/2008/08/27/crackedcom-shameless-product-placement-7-6-5/</link>
		<comments>http://itvx.net/2008/08/27/crackedcom-shameless-product-placement-7-6-5/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 17:00:09 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX Originals]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/crackedcom-shameless-product-placement-7-6-5/</guid>
		<description><![CDATA[By iTVX Staff
Cracked.com&#8217;s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Continuing our take on the story, here&#8217;s the writer&#8217;s #7-5.
Sphere: Related ContentTags: iTVX Originals, Branded Entertainment and Product Placement News 	
	
	&#169; iTVX Staff for , 2008. &#124;
	Permalink &#124;
	No comment &#124;
	Add [...]]]></description>
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		</item>
		<item>
		<title>AdWeek: TV&#8217;s Future Looks Like Web&#8217;s Present</title>
		<link>http://itvx.net/2008/08/27/adweek-tvs-future-looks-like-webs-present/</link>
		<comments>http://itvx.net/2008/08/27/adweek-tvs-future-looks-like-webs-present/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 16:54:00 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Global Branded Entertainment]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/adweek-tvs-future-looks-like-webs-present/</guid>
		<description><![CDATA[TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web,  according to a new report by Forrester Research.   Forrester lays out a decade-long evolution that will ultimately result in most programming delivered on-demand with targeted ad messages based on [...]]]></description>
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		</item>
		<item>
		<title>Metacafe Adopts Wiki-Style User Updates</title>
		<link>http://itvx.net/2008/08/27/metacafe-adopts-wiki-style-user-updates/</link>
		<comments>http://itvx.net/2008/08/27/metacafe-adopts-wiki-style-user-updates/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 16:27:36 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/metacafe-adopts-wiki-style-user-updates/</guid>
		<description><![CDATA[Online video site Metacafe said it’s now allowing site visitors to update the tags, titles and descriptions for video on its site, similar to how Wikipedia works, the company announced the other day.
Sphere: Related ContentTags: Branded Entertainment and Product Placement News 	
	
	&#169; iTVX Staff for , 2008. &#124;
	Permalink &#124;
	No comment &#124;
	Add to
	 del.icio.us
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		</item>
		<item>
		<title>Cracked&#8217;s shameless product placements - #8</title>
		<link>http://itvx.net/2008/08/27/crackeds-shameless-product-placements-8/</link>
		<comments>http://itvx.net/2008/08/27/crackeds-shameless-product-placements-8/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 16:16:50 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX Originals]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/crackeds-shameless-product-placements-8/</guid>
		<description><![CDATA[
By iTVX Staff
Cracked.com&#8217;s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Continuing our take on the story, here&#8217;s the writer&#8217;s #8: &#8220;The Thomas Crown Affair.&#8221;
Sphere: Related ContentTags: iTVX Originals, Branded Entertainment and Product Placement News 	
	
	&#169; iTVX Staff for , 2008. [...]]]></description>
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		</item>
		<item>
		<title>Motorhead vs. Mariah Is Easy Choice for Scion</title>
		<link>http://itvx.net/2008/08/27/motorhead-vs-mariah-is-easy-choice-for-scion/</link>
		<comments>http://itvx.net/2008/08/27/motorhead-vs-mariah-is-easy-choice-for-scion/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 15:25:19 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/motorhead-vs-mariah-is-easy-choice-for-scion/</guid>
		<description><![CDATA[      When Toyota unveiled Scion at auto shows in 2002-03, Jim Farley, who then was a vp at the company, proclaimed, &#8220;We&#8217;re about providing Generation Y with concepts that stand out from the crowd.&#8221; Indeed, marketing support positioned Scion as being quirky with a hefty dash of individuality, and came [...]]]></description>
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		</item>
		<item>
		<title>Penske to get in the product placement business</title>
		<link>http://itvx.net/2008/08/27/penske-to-get-in-the-product-placement-business/</link>
		<comments>http://itvx.net/2008/08/27/penske-to-get-in-the-product-placement-business/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 15:15:09 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX Originals]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/penske-to-get-in-the-product-placement-business/</guid>
		<description><![CDATA[
By iTVX Staff
Penske Truck Leasing announced today it has chosen Sylmar Studio Services, Inc. to represent its vehicles for product placement opportunities in movies and television. &#8220;We are pleased to be working with Studio Services as they understand the motion picture industry&#8217;s transportation needs and also represents other high-end brands for product placement like our [...]]]></description>
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