Archive for the 'Total Entertainment' Category

NBC Universal CEO Jeff Zucker continued the company’s buoyancy regarding the Olympics this week, reaffirming in an interview that the Games will yield a notable profit. NBCU so far has announced ad sales worth $1.25 billion.

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Models have the runway, actresses the red carpet and — when it comes to showing off their latest styles — tennis players have center court.  One emerging trend is to incorporate a cocktail-attire look into their performance clothes, especially if they’re playing under the lights at night. And, says tennis star Maria Sharapova, there’s no better place to pull out the stops than the U.S. Open.

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Don’t look for a mellower WGA come 2011.While the guild’s most recent strike has been over for six months, the scribes’ assertive vibe remains at the forefront of the WGA’s upcoming elections. And they pledge there’s more to come. Read the rest of this entry »

By iTVX Staff

OK so here’s a movie that’s sure to have a lot of product placement. Warner Bros. is financing and producing Coco Avant Chanel, a biopic about the famed designer. Audrey Tautou AKA Amelie will headline the film, which will be directed by Anne Fontaine. The film is based on the Chanel biography written by Edmonde Charles-Roux.

By iTVX Staff

As written in today’s TVWeek Blink, ABC is reviving its 1973 look and feel with a series of promos tied to its ’70’s-themed Life on Mars, which airs next month. The time traveling series is set in that year so ABC execs figured it was a right move to have promos with that vibe.
With Swingtown and Mad Men, this series is only going to make networks look back when they’re looking ahead to programming in the future. I expect to see some shows set in the 1950s, 1980s, and 1990s any day now. Read the rest of this entry »

By iTVX Staff

ESPN personality Kenny Mayne is about to get the Larry David treatment. Well, sort of. Mayne Street is ESPN.com’s first scripted series and will paint Mayne in a similar light to the Curb Your Enthusiasm star. The 15-webisode series will find Mayne getting himself in and out of trouble. Sopranos stars Tony Sirico, Steven Schirripa and Dominic Chianese will appear as themselves in the show’s first episode. The Mayne announcement comes at a time where new webisodes are popping up all over the place - mostly recently iTVX commented on NBC ’s original series Gemini Division which stars Rosario Dawson and includes brand integration of Microsoft products.

By iTVX Staff

Big news from Fox today with the announcement Grammy-nominated songwriter Kara DioGuardi is joining American Idol as a fourth judge. The show’s producer Simon Fuller made the announcement this morning and noted how a second female judge will provide more experience for the show, and will spice things up in that judge Paula Abdul now has some “back up” from Simon Cowell and Randy Jackson. DioGuardi, a Jersey native, is arguably best known for writing for everyone from Kelly Clarkson (”Walk Away”) to Christian Aguilera (”Ain’t No Other Man”). Read the rest of this entry »

By iTVX Staff

Get ready for some more Mattel product placement in the Toy Story franchise. IESB.net is reporting both Barbie and Ken will appear in Toy Story 3 Read the rest of this entry »

By Jon Chattman, iTVX Staff

TVSquad.com is reporting that networks may line up to put Swingtown on their networks should CBS cut it loose. The 70’s-set drama had a summer run on the eye network, but dwindling ratings could make the show available to other stations - notably on cable. Personally, having watched one episode of the series, I think it’d be a perfect fit on cable. Read the rest of this entry »

What started out as “American Mall” turned into an American mauling.

On Aug. 11, MTV’s high-profile attempt to duplicate the success of rival Disney Channel’s “High School Musical” hit a sour note when the premiere of its made-for-TV teen musical “American Mall” was watched by a total 436,000 viewers — and less than half were in MTV’s target demo of 12- to-17-year-olds.

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