Archive for the 'Misc' Category

BET joins scripted series race

Posted by iTVX Staff on 3rd September 2008

By iTVX Staff

Another day, another network getting into the original scripted series business.  BET has announced the premiere of its first original scripted series, “Somebodies.” The comedy will mark the first of its kind in the network’s 28-year history, according to the Associated Press. The comedy will star Hadjii as a college student exploring his own life. Read the rest of this entry »

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Action-Packed Summer for Burger King

Posted by iTVX Staff on 22nd May 2008

CHICAGO (AdAge.com) — It’s still early, but so far Burger King looks like a superhero in the summer tie-in category. The fast-feeder, coming off a wildly successful promotion of “Iron Man,” is making a big push behind “Indiana Jones and the Kingdom of the Crystal Skull,” which opens today. With kids-meal toys, in-store and online games, and a limited-time Indy Whopper (double patties, bacon, Cajun mayo and pepper jack cheese), Cindy Syracuse, senior director-marketing impact at Burger King, said this is one of the chain’s biggest movie promotions ever.

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iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.