Archive for the 'Videos' Category

Love Guru product placement on American Idol

Posted by iTVX Staff on 26th August 2008


As summer comes to an end, it’s interesting to watch this scene from the Idol finale in which the show includes blatant Love Guru product placement. Needless to say it didn’t work. The film was arguably the biggest flop of the year.

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New Fast and the Furious trailer

Posted by iTVX Staff on 26th August 2008

Fast & Furious

Spot all that auto placement!

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A nice 30 Rock clip

Posted by iTVX Staff on 20th August 2008


What are your thoughts about this funny clip above. Every episode is a walking ad for NBC/Universal but some other products are subtle. Oh, by the way, notice the candy machine seen has no visible real candies. Clever.

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Kanye’s new “Champion” video

Posted by iTVX Staff on 12th August 2008


Kanye West “Champion Video” Official Directed by NEON from nabil elderkin on Vimeo.

Did you spot any placement? Comment below.

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Web Exclusive of The Office

Posted by iTVX Staff on 23rd July 2008


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Terminator trailer debuts

Posted by iTVX Staff on 16th July 2008


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Red band trailer for Burn After Reading

Posted by iTVX Staff on 5th June 2008


Spot the placements, enjoy the trailer, and pray that this movie’s ending isn’t nearly as bad as the Coen Brothers’
last flick.

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The Women trailer

Posted by iTVX Staff on 3rd June 2008


Even though it’s been in development forever, this movie is likely to be called a Sex in the City-ish flick. Oh well, look how much business that movie took in this weekend.

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Trivia Answer: What product is NOT featured in the Sex in the City movie?

Posted by iTVX Staff on 3rd June 2008


T-Mobile was not featured in SITC.


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Wayne’s World returns on MTV

Posted by iTVX Staff on 2nd June 2008

Converse sneaks and all…


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iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.